AD2POS enables advertisers to set up and manage local, regional, national and global campaigns based on an expanding selection of criteria and media types.

Using AD2POS’ RTB (Real-Time Bidding) model, advertisers are able to establish accounts against which funds are drawn as content is displayed on inventory generated at the Point Of Sale.

The value of ad inventory is determined programmatically and the cost of each ad is dynamic within a pre-set range of established parameters controlled by the advertiser.

In cases where there are multiple advertisers competing for the same ad space, the advertiser with the highest incremental bid has their ad displayed.

There is no minimum required to establish an account.

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